Iconic Beauty Los Angeles products are differentiated in innovation, quality, and affordability so that customers - no matter their gender, ethnicity, age, budget, or location - have the freedom to express their beauty. All products are thoroughly tested for the 3 P’s:
Performance - all products are calibrated to work with all skin types for all occasions
Pigment - high quality pigments are used so that color payoff is easily created with less product
Popularity - all colors are the most popular colors of the season
All products are designed and shipped from Los Angeles, CA.